Our Story

1949-1969

1949
  • Matsuo Food Processing Co., Ltd. was incorporated in 1949 to succeed Matsuo Food Industry, in Hiroshima.
Matsuo Food Processing Co., Ltd.
Matsuo Food Processing Co., Ltd.
1955
  • Name changed to Calbee Foods and Confectionery Co., Ltd.
  • Developed technology for producing Arare crackers from wheat flour.
  • Launch Kappa Arare crackers, adopting the mythical kappa* character chosen by Kon Shimizu as the product symbol.
    • *A mythical animal from Japanese folklore.
Calbee Foods and Confectionery Co., Ltd.
Calbee Foods and Confectionery Co., Ltd.
1964
  • Launch Kappa Ebisen shrimp-flavored crackers.
Kappa Ebisen introduced.
Kappa Ebisen introduced.
1967
  • Exhibit Kappa Ebisen at international snack fair in New York gains wide acclaim.

1970-1979

1970
  • Established Calbee America, Inc. (U.S.).
Calbee America, Inc. (U.S.).
Calbee America, Inc. (U.S.).
1971
  • Launch Masked Rider Snack, a successful product.
Masked Rider Snack introduced.
Masked Rider Snack introduced.
1972
  • Launch Sapporo Potato, a packaged potato snack.
Sapporo Potato introduced.
Sapporo Potato introduced.
1973
  • Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd.
Calbee Foods Co., Ltd.
Calbee Foods Co., Ltd.
1974
  • Built four potato storehouses at three Hokkaido locations.
1975
  • Launch Potato Chips.
Potato Chips introduced.
Potato Chips introduced.

1980-1989

1980
  • Materials Division became independent as Calbee Potato, Inc.
  • Established Calbee Tanawat Co., Ltd. (Thailand).
Calbee Tanawat Co., Ltd. (Thailand)
Calbee Tanawat Co., Ltd. (Thailand)
1988
  • Began marketing cereal products.
Entry intro packaged cereal market.
Entry intro packaged cereal market.

1990-1999

1991
  • Launch Fruit Granola.
Fruit Granola introduced.
Fruit Granola introduced.
1992
  • Established Calbee International, Ltd. (Hong Kong).
1994
  • Established Calbee Four Seas Co., Ltd. (Hong Kong)
Calbee Four Seas Co., Ltd
Calbee Four Seas Co., Ltd
1995
  • Launch Jagarico potato snack.
  • Established Qingdao Calbee Foods Co., Ltd. (China).
  • Established Shenyang Calbee Foods Co., Ltd. (China).
Jagarico introduced.
Jagarico introduced.
1996
  • Established Garden Bakery, Inc.
  • Established Yantai Calbee Food Co., Ltd. (China).

2000-2009

2002
  • Established Calbee Four Seas (Shantou) Co., Ltd. (China).
Calbee Four Seas (SHANTOU) Co., Ltd
Calbee Four Seas (SHANTOU) Co., Ltd
2004
  • Established Snack Salad Marketing&Technologies, Inc. (U.S.).
2006
  • Launch Jagabee potato snack.
  • Decided on our corporate message" Harvest the Power of Nature".
  • Established RCF (now Calbee North America, LLC.), and YANTAI CALBEE CO., LTD.
Jagabee introduced.
Jagabee introduced.
Calbee North America, Inc
Calbee North America, Inc
2009
  • Business and capital tie-up with PepsiCo, Inc. Made Japan Frito-lay a subsidiary.

2010-

2010
  • Began operating Calbee Eatalk Co.,Ltd. (Shiga, established in 2007).
  • Launch Vegips.
2011
  • Calbee listed on the First Section of the Tokyo Stock Exchange on March 11.
  • Established HAITAI-CALBEE Co., Ltd.
  • Established the "Great East Japan Earthquake Orphans'Fund".
  • Opened the Calbee antenna shop "Calbee Plus".
HAITAI-CALBEE Co., Ltd
HAITAI-CALBEE Co., Ltd
"Calbee Plus"
"Calbee Plus"
2012
  • Opened the Calbee antenna shop "Calbee Plus Tokyo Station" and "Calbee Plus Diversity Tokyo Plaza".
  • Established Calbee (Hangzhou) Foods Co., Ltd. and Calbee (Taipei) Foods Co., Ltd.
  • Merger Calbee America with RCF and established CNA(Calbee North America, LLC).
Calbee (Hangzhou) Foods Co.,Ltd.
Calbee (Hangzhou) Foods Co.,Ltd.
Calbee (Taipei) Foods Co., Ltd.
Calbee (Taipei) Foods Co., Ltd.
2013
  • Established PT. Calbee-Wings Food.
2014
  • Established Calbee (UK) Ltd and Calbee-URC, Inc.
  • Opened "GRAND Calbee" and "Calbee kitchen".
"GRAND Calbee"
"GRAND Calbee"
2015
  • Established Calbee MohSeng Pte., Ltd. and CALBEE IBERIA, S.L.
  • Opened "Snack Kitchen my Calbee".
  • Established Calbee E-commerce, Ltd.
2016
  • Established CalNeCo, Inc.
  • Established Taiwan Calbee Co., Ltd. and Calbee Australia Pty Ltd.